Walmart took note of the significant growth in the IoT (Internet of Things) ecosystem and reached out to Sprosty Network to help identify how to better measure the top verticals, customer unmet needs, and growth opportunities with a goal of translating that into a new retail experience and assortment.
The growth of IoT has driven an onslaught of complex “do it yourself” solutions hitting retail. But there are few-to-zero consumer insights on how to bring the product to life in retail and online. With few retail best-in-class benchmarks, hundreds of startup companies and no reporting on market share, retailers were running blind in a space cluttered with noise.
Sprosty Network’s team of experienced operators leveraged our years of experience designing new retail experiences and running retail labs to work hand-in-hand with Walmart’s leaders. We sliced our robust and unique market analytics by channel to identify which verticals were the most likely to resonate with Walmart’s customers by overlaying big data customer analytics and retail know-how.