Marketing Strategy, Customer Analytics, Retail, Technology, E-Commerce, Services, B2C and B2B
Bettina is a multi-faceted marketer who brings the voice of the customer to the table to drive measurable growth. She is a data-driven marketer who helps companies transform their data into actionable go-to-market plans.
Bettina’s experience ranges from small businesses to Fortune 50 companies. She served as Chief Marketing Officer at Tigerdirect.com, identifying customer insights that advanced digital efforts for their Retail, E-Commerce and B2B businesses. She led integrated Brand marketing and customer insight efforts in senior leadership roles at Best Buy, and served as Vice President at multiple advertising agencies working with clients including McDonald’s, General Mills and S.C. Johnson & Son.
Bettina is an active member of the American Marketing Association. She is a three-time winner of the Gold Effie award for advertising campaigns that delivered high ROI.