Technology Innovation Scale

Lance Rusco

Lance Rusco


Strategy Development, Go-To-Market Planning, Strategic Partnerships, Channel Development

Lance’s expertise is the development of competitive strategies and go-to-market planning in the retail, consumer electronics and mobile industries. He has 30 years of experience working for two Fortune 100 companies leading the development of innovative solutions associated with large scale initiatives. Lance is passionate about developing new ideas that help to transform company results.

Prior to his career in consulting, Lance most recently led the strategy development for both the mobile and connected home categories for Best Buy as the Director of Strategy. He was also an awarded founding member of Best Buy Mobile, a joint venture with Carphone Warehouse that grew to become the largest independent national retail mobile sales entity.

Prior to Best Buy, Lance held a variety of business development positions with Verizon Wireless focused on driving growth. Throughout his career, he has worked on numerous ground breaking initiatives to drive company results.

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