Curate • Coach • Connect
RetailXelerator is the first-of-its-kind ‘scale-up’ accelerator, bridging the gap between startups and retail.
Retailers want to bring the latest exciting products from startups to their customers. At the same time, startups are eager to become ‘scaleups,’ securing broad distribution for their goods at retail. But connecting retail to the right innovative startups to bring these new products to market has always been challenging. RetailXelerator aims to remove those challenges.
How it works:
RetailXelerator seeks new companies ready for their ‘second stage’ of growth support through major retailers. This curation occurs in partnership with Startups.co.
Once selected the startup companies are prepped for scale through a 12-week virtual retail-readiness program. This program includes classes, case studies, and workshops led by a range of industry participants to provide the capabilities and support that later-stage startups require to scale quickly.
The program culminates with a retailer portfolio day. Startups are introduced to key retail decision makers and given the opportunity to present refined and retail-ready pitches to major U.S. retailers.
Comparison: RX vs. other startup growth channels
|Duration||1 to 5 years||Ongoing||3 to 6 months||3 months to 2 years||12 weeks|
|Category focus||No focus||Situational||Seldom||Seldom||Yes|
|Business model||Rent; nonprofit||Investment||Investment; can also be nonprofit||Investment; can also be nonprofit||Scaleup, warrant & cash|
|Selection||Non-competitive||Competitive, ongoing||Competitive, cyclical||Competitive, ongoing||Competitive by class|
|Venture stage||Early or late||Early||Early||Early||Late/scaleup|
|Education||Ad hoc, human resources, legal||None||Seminars||Various incubator and accelerator practices||12-week retail graduate school|
|Mentorship||Minimal, tactical||As needed by investor||Intense, by self and others||Staff expert support, some mentoring||Coaches, industry mentors, retailers|
|Venture location||On-site||Off-site||On-site||On-site||Virtual, plus on-site Portfolio Day|
|Direct retail participation||Unknown||Unknown||Unknown||Unknown||Yes|
Source: “What Do Accelerators Do? Insights From Incubators and Angels” by Susan Cohen, 2013; adaptations by Sprosty Network, 2016