Technology Innovation Scale


Curate • Coach • Connect

Major retailers, carriers, energy companies and more need to navigate disruptive new business models, meet the endless ways for their customers now compare, shop and buy products and services. They need to both find “the needles in the haystack” – the next great products and services that drive revenue – and figure out how to work with those “needles” once they’re found.

Meanwhile, more than 75% of all startups fail – the expertise needed to scale through major distribution channels is a barrier to reaching more customers.

Our programs are focused and customized to address the specific challenges of our clients, connecting them with innovative startups to help create value and win with their customers.

How it works:

At RX, we curate, coach and connect the right startups with the right corporations to reach more customers and create value for their brands and businesses. We provide retail readiness coaching for startups while helping major corporations evolve and optimize how they work with startups.


With our deep experience in product sourcing, manufacturing, supply chain management, retail and channel management, both later-stage startups and corporations trust RX to source and match the right products and services with a specific business or customer challenge.


From virtual coursework, retail 101 and personalized coaching to long-term channel management, RX makes sure startups are ready to scaleup that comes when working with major corporations and sales channels.


We connect startups with more than 30 retailers, carriers, energy companies and more within the RX Network. We also provide optional vendor-of-record services and ongoing representation for startups that seek continued scaleup growth.

Comparison: Startup accelerator landscape

Incubators Angel Investors Accelerators Hybrid RX
Duration 1 to 5 years Ongoing 3 to 6 months 3 months to 2 years 12 weeks
Cohorts r r a r a
Category focus No focus Situational Seldom Seldom a
Business model Rent; nonprofit Investment Investment; can also be nonprofit Investment; can also be nonprofit Scaleup, warrant & cash
Selection  Non-competitive Competitive, ongoing Competitive, cyclical Competitive, ongoing Competitive in sourcing stage
Venture stage Early or late Early Early Early Late/scaleup
Education Ad hoc, human resources, legal None Seminars Various incubator and accelerator practices Virtual coursework, coaching, channel mgmt.
Mentorship Minimal, tactical As needed by investor Intense, by self and others Staff expert support, some mentoring Experienced retail coaches, capability partner expertise
Venture location On-site Off-site On-site On-site Virtual, plus on-site Pitch Day
Direct retail participation Unknown Unknown Unknown Unknown a
Vendor of Record services r r r r a

Source: “What Do Accelerators Do? Insights From Incubators and Angels” by Susan Cohen, 2013; adaptations by Sprosty Network, 2017

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