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Technology Innovation Scale

Scale2Shelf

You are finally ready to launch your new product at retail. Exhilarating! To do so and win, however, requires that you have everything in place, from consumer validation to reverse logistics. You need a partner that can help design an industry-wide launch plan, support each retailer in the plan and manage the ongoing business.

The team at Sprosty Network has led product companies and, as merchants, has built multi-billion-dollar retail categories. Having “been there and done that” in every relevant role, we are ready to help you scale your business, avoiding many pitfalls along the way. Here are just some of the specific services we provide.

Channel Strategy Development

  • Customer identification and mapping to retail B2B and B2B2C channels
  • Omni-channel launch strategies
  • New brand vs. OEM vs. private-label partnership options

Business Analytics

  • Industry and category trends and dynamics
  • Product positioning and competitive analysis
  • Proprietary emerging category analysis

Sales Management and Channel Launch

  • Retail contact and introductions consistent with channel strategy
  • Sales and product portfolio presentations; positioning unique to retailer assortment goals
  • Retail onboarding; contract and financial negotiations

Logistical Planning and Development

  • Retail inventory, supply chain integration and CPFR (collaborative planning, forecasting and replenishment) support
  • Transportation, warehousing, and distribution strategy and partnerships
  • Reverse logistics and post-sales support

Retailer Program Management

  • Merchant team account management and weekly/monthly/yearly business rhythm ownership
  • Collaborative category and portfolio planning
  • Marketing and merchandising program development by channel and vehicle