One of Sprosty’s core missions is to help our clients discover new paths to revenue that they can’t see on their own. Because we’ve walked the walk, we can talk the talk. Inevitably, those conversations have two key underlying themes: IoT—the Internet of Things—and Retail. While it oftentimes can be easier for companies to see the IoT connections for their business, they often struggle with the retail aspect. Why is that? After all, don’t all consumer-facing companies need to know the customer in the same way that retailers do? …Read the rest
When you think about the companies that provide Internet of Things (IoT) products and services, utilities and healthcare providers may not be the first to jump to mind. But if not them, who? These types of companies, along with telecom service providers, multinational corporations and others, are uniquely suited to carry the IoT mantle—and there’s a lot they can learn from retailers who have already forged successful paths in this market. Sprosty Partner Rick Rommel recently shared his viewpoints with Retail Touchpoints on how companies need to not only “think like a retailer” when it comes to finding success in IoT but also have the chops to do everything it takes to compete successfully. Read more of Rick’s thoughts in the complete article.
If there’s one thing that people are attached to, it’s their phones—and their phone numbers. Most of us take for granted the fact that we can keep the same number, regardless of whether we change wireless carriers or move to a different geographic region. That’s because local number portability (LNP) is a well-honed process that is virtually seamless to customers. Regardless of whether a customer buys a phone and service from the carrier directly or from a consumer electronics retailer, they experience the same carefully curated process. …Read the rest
The introduction of number portability was a huge win for consumers and retailers. But in just a few weeks, perhaps the single largest change in the past 20 years is coming to the system that enables consumers to keep their phone number, even when switching carriers. But on April 8, 2018 a transition to a completely new infrastructure begins with no contingency plan in place to roll back to the existing system if the transition isn’t seamless. …Read the rest
As the Sprosty Network team walked the floor of CES 2018 last month, it was crystal clear that the industry has truly embraced the IoT—virtually every consumer device in every aisle was “connected” in some way. The show also provided some keen insight into how much retailers stand to lose if they don’t change the strategy behind how they’re selling the consumer IoT. …Read the rest